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Harte Subaru specializes in serving the metro area's of East & West Hartford, Elmwood and Harteford, Connecticut. Harte Subaru Firmly believes that Low competitive Subaru pricing, Superior service and our award winning employees will continue to gain your business year after year.
Reviews (10)
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Jessica Jess Patras
Jun 15, 2022
We ended up buying a new Subaru recently from Bertera and had a great experience. We actually chose to purchase the car from Bertera for a few reasons (yes, we went to other dealerships as well), which included the fact that they had the car that we wanted available (which is impressive during these covid 19 times of shortage) and also received discounts from being a Costco member. Lucas got the sale completed quickly because I had an appointment I had to get to and showed us all the "bells and whistles" on the new car when we picked it up. We are loving the new vehicle. Thanks for everything Bertera Subaru!
Mj Zanolli
May 19, 2022
We just recently purchased a Subaru Legacy from Bertara. Our salesman Vinnie was exceptional at helping me find the right vehicle to meet our needs. Our 4 K9s were looking for a smooth ride with plenty of room and an easy jump into the back. They absolutely love the sun woof! Thanks again.
Adam Gates
Apr 23, 2022
The car buying experience with Bertera Subaru was easy, pleasant, and enjoyable. It's nice to have a conversation with someone at a dealership and not feel pressured. Thank you for actually making me feel important. Christian was very friendly and answered any questions I had, always with a smile. There are other Subaru dealerships around, but Bertera earned my business and made me a loyal customer for life.
Lani Lewis
Apr 06, 2022
I had a great experience at Subaru Hartford. They were a bit of a drive for me but it ended up being well worth my while. I love the dog friendly atmosphere! One thing I wish they did was ride along with you for the test drive and explain the details of the car. All in all I am glad I am a new Subaru owner. The car drives really good, I love how it has a low profile.

As a short person I can reach the roof with out a ladder. This will make packing for our annual camping trip a lot easier. Some of the safety features are a bit annoying, but I figured out how to turn them off. Best saved for long car rides and when you feel sleepy. WHERE IS THE AWD!?!? I plan to make an appointment with my local Subaru to have them explain the car as well as put the security locks on the tires. The locks where handed to me to figure out how to put them on the tires?
Yuri Branzburg
Feb 25, 2022
This dealership gave me the single worst car buying experience of my life. Here is just the facts supported by pictures: July 2021, I deposited 2000.00 towards a 2018 Subaru Crosstrek that had recently arrived on the lot at Bertera. The vehicle was pending inspection for certification as a pre-owned vehicle, and there were obvious cosmetic flaws when I saw it. Namely, there was a large hole in the center of the rear bench seat from the previous owner's dog eating the upholstery.

I was promised verbatim that "a brand new seat" would be installed and the vehicle would be fully inspected, repaired, and certified by the dealership when I returned to finish the purchase in 12 days. When I returned, I was hurried through the contract and nobody made any effort to show me the vehicle. I quickly realized that upon signing the contract I would be bound to accept the vehicle as-is.

At this point I refused to sign without seeing that the repairs had indeed been completed as originally promised. It turned out the promises were a bonafide bait-and-switch. When I looked at the car I found the backseat was not replaced, but instead an ugly felt and contact glue patch had been melded over the hole. When I passed my hand over it, it cracked, peeled, and shed black fiber all over my hand.

I told them I wanted a warranty on the patch and they eventually said they'd warranty their work for 60 days. The salesman Dominic bashfully blamed the detailing company for the poor work. Foolishly, I chose to honor my deposit and purchase the car. Exactly 1 day later, the patch on the seat failed. I sent photos to the dealer and they agreed to fix the damage.

At this point, I give Bertera 1 star for service, because they let me use a courtesy car while mine was in repair. I was told the repairs would take 4 days, when in reality it took a week. When I was called and emailed an appointment to retrieve my car I experienced a strange confusion from the employees on where my car was. When they finally did bring it to me I took one last chance to inspect their work, and what I found was beyond insulting. Bertera had indeed replaced the backseat in the vehicle, but they had used a seat that came out of an obviously wrecked vehicle which I suspect the backseat passenger died on.

The seat was dusty with airbag residue and the upholstery was stained with waste and spots of blood. *SEE PICTURES* The seat smelled of ammonia and I shudder to think of the source of the smell. I immediately demand the seat be removed and cleaned. Everyone in the repair shop started apologizing with 10 dollar promises to fix it. The loaner car was again offered to me, but the damage was done.

I wasted an entire day driving to Hartford from New Haven, waiting around on them, and putting my plans on hold. The following day I was able to pick up my car and I once again had a terrible customer service experience. I was hurriedly asked to sign papers before seeing the car, and the salesman became annoyed when i refused without seeing the repairs first.

In a demeaning tone I was told "we are a professional dealership, Sir" and my disagreement was rebuffed with an equally sarcastic "Well I'm sorry you feel that way". The seat was finally cleaned, but remains damp to the touch. By now I was entirely sick of Bertera Subaru but knew I could not reneg on my purchase. I accepted the car only to find once the seat dried that there still was small stains.

I genuinely doubt the vehicle was ever inspected and I have since discovered the center console power outlet does not work. They only gave me one key for the car (which I have subsequently learned would disqualify a car from "certified"). Lesson learned for me, but there still hope for you Reader.don't buy your car here!
Ines Hull
Jan 28, 2022
My experience at Bertera Subaru in Hartford was amazing. My salesperson Lucas was outstanding. He was so friendly and not pushy like some Car salespersons who just want to make a sale. He showed my every new feature and explained it to me on my new 2021 Subaru crosstrek. Lucas even got me driving home in my new vehicle the same day which really surprised me because my appointment was so late in the day.

I am so happy that I went to Bertera Subaru! I will recommend anyone I know looking to buy a vehicle to go to Bertera Subaru in Hartford and to ask for Lucas! I love my new Subaru! Thank you Lucas!
Stephen Anderson
Jan 15, 2022
I looked for new cars since before the pandemic started and finally pulled the trigger with Lucas at Bertera Subaru Of Hartford this past week. I had a very good experience and enjoyed the car buying process with their staff. Lucas was very responsive to my questions, helped walk me through the process when I had my own financing, and helped me get acquainted with my car after buying. One of the best car buying experiences I've had. Highly recommend this place.
Alan Chan
Jan 10, 2022
I've just purchased a 2022 Forester Sport from Vinnie T at Bertera Subaru. And that's the third car I have purchased from the dealership. Throughout the entire process, Vinnie is professional, courteous, organized, helpful, not pushy, and took time to search through what's available for the vehicle I was looking for in general. He's also very responsive via text, email, or phone when it comes to communication.

During the delivery of my new vehicle, he took time to explain the features I needed to know. This shows that he truly cares about the relationship with his customers, not just the sale. My experience dealing with Vinnie and everyone I encountered have been positive and wonderful comparing to other dealerships. Overall, I highly recommend Vinnie and Bertera Subaru.
Jamie Cores
Jan 06, 2022
This was an all around extraordinary experience! Our salesman, Jose, was amazing! We couldn't have asked for a better salesman, he was kind, extremely knowledgeable, and he really went above and beyond in ensuring that we got the right car for us, and was very communicative with us throughout the entire process. The manager, Sherry, was also very helpful, we weren't sure our loan was going to get approved but she assured us that she would do everything in her power to not only get us approved, but also get us the very best option.

And she also made sure to answer all of our questions thoroughly without ever making us feel like we were ridiculous for asking them. Buying a first car is very nerve-wracking and Bertera Subaru made the experience extraordinary, I will definitely be recommending to friends and returning here to purchase another car when it's time!
Julia Freeman
Jan 06, 2022
Absolutely amazing experience. Vinnie, along with everyone at the dealership, were so helpful during my experience in purchasing my new Subaru. I had a lot of questions along the way and he was very patient in answering all of them. He was also flexible and accommodating as I was doing this all out of state. I highly recommend Bertera Subaru of Hartford as the customer experience was as great as the car.