We are humbled to have received awards across a variety of categories and pledge to continue in a tradition of excellence. Over a decade ago, we started DealerOn with the goal of providing the best-in-class, highest converting website platform and digital marketing services for car dealerships. We focus on making it easy for car dealerships to get the results that they need to sell more cars, fill more service lanes, and get more profits. On top of that, our greater goal is to make car buying in the digital age better than ever.
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From the moment your customer arrives at your website they will be ushered into something uniquely built for the automotive space and delivers what they expect of today's modern e-commerce sites. Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions.
APEX revolutionizes the car buying experience for both dealers and customers by making the experience not only easy, but intuitive!. A native customer-first eCommerce technology designed to allow shoppers browsing your inventory to instantly design a payment plan tailored to their needs. Its unique interface creates a transparent shopping process between you and your customers that fosters trust and speeds up the car buying process.
Cyrus is DealerOn's solution to digital engagement, built with our partners at Pypestream. For shoppers who need assistance, Cyrus provides conversational engagement throughout your website. For dealers who want to transform their website into a conversational platform, Cyrus is a high-quality AI and automation solution that seamlessly connects with shoppers throughout their entire website experience helping them shop for a vehicle, value their trade, and schedule service appointments.Conversational AI using Natural Language Understanding (NLU) to identify tone, sentiment, and even emojis.
Update your contact information, department hours and special offers on Google and your website all from one place. Listings Manager allows you to quickly and easily manage all of your critical business listings simultaneously directly from the DealerOn website platform. Watch this video from our Wednesday Workshop series for an introduction to citation management and why it's so important to your dealership's online presence.
Reviews (8)
Maxkar Motors
Jun 26, 2022
Do NOT trust Dealeron. As a business owner, I understand very well the impact of a negative review and I am clement with bad experiences and avoid leaving a bad review at all costs but in this instance, I felt it is a duty to alert my fellow Dealers on what to expect with Dealeron. My dealership signed up with Dealeron with plans of improving our online presence, website experience, and facilitating our operations, we based this off on some online research indicating Dealeron as the best WebHost for dealers and a very misleading if not a scam sales pitch from a Dealeron sales member.
This has turned out to be the worst experience. Since being in the industry I have dealt with many web providers from the very affordable to the high end one, but no words can express the disappointment and frustration my team and I have had with Dealeron. Before signing up with Dealeron, we went over a list of features and capabilities that were looking for and ensured Dealeron is able to meet those expectations, the salesperson confirmed this without any hesitation and gave us the confidence to sign up.
The nightmare began the minute we started designing the website. For anything, we asked we were told that they do not do it and that they have to abide by a strict template or that they specialize with OEM only and it's hard for them to do this for an independent dealer. The website design took over 2 months, and yet we were still hopeful that once we launch things would get better.
It only gets worst from there as not only they are able to host or manage inventory, they are really the worst at communicating changes with any third party or vendor you might be dealing with.updates take several minutes to show on SRP, uploading one vehicle and its images take at least 15 minutes versus real-time with the most basic web provider.
In terms of regular updates or additions to the website (that are usually the expertise of the WebHost), they expect you to do everything yourself, you are pretty much working for them instead of the opposite. We signed for a package that includes a dedicated account manager that we were never introduced to until we complained and were given the contact info of a person that replies after several days or after we reach out to another department. Dealeron is definitely not on the cheaper side, we that being said, in order to have a fully functional website you still need to integrate with several providers or pay for adds-on from CRM, Inventory, 360 images, and so forth.all of this adds to your monthly bill, but the real problem is their lack of collaboration and sometimes even understanding when having to do the simplest task.
Every time you need something from Dealeron you have to repeat yourself several times and reach out to so many people from different departments. We are at our finish line with Dealeron, we wish we could have canceled sooner but we have spent so much time and money and unfortunately lost an excellent offer from our previous provider. I am appalled at how incapable Dealeron is and how abysmal their service is.
This has turned out to be the worst experience. Since being in the industry I have dealt with many web providers from the very affordable to the high end one, but no words can express the disappointment and frustration my team and I have had with Dealeron. Before signing up with Dealeron, we went over a list of features and capabilities that were looking for and ensured Dealeron is able to meet those expectations, the salesperson confirmed this without any hesitation and gave us the confidence to sign up.
The nightmare began the minute we started designing the website. For anything, we asked we were told that they do not do it and that they have to abide by a strict template or that they specialize with OEM only and it's hard for them to do this for an independent dealer. The website design took over 2 months, and yet we were still hopeful that once we launch things would get better.
It only gets worst from there as not only they are able to host or manage inventory, they are really the worst at communicating changes with any third party or vendor you might be dealing with.updates take several minutes to show on SRP, uploading one vehicle and its images take at least 15 minutes versus real-time with the most basic web provider.
In terms of regular updates or additions to the website (that are usually the expertise of the WebHost), they expect you to do everything yourself, you are pretty much working for them instead of the opposite. We signed for a package that includes a dedicated account manager that we were never introduced to until we complained and were given the contact info of a person that replies after several days or after we reach out to another department. Dealeron is definitely not on the cheaper side, we that being said, in order to have a fully functional website you still need to integrate with several providers or pay for adds-on from CRM, Inventory, 360 images, and so forth.all of this adds to your monthly bill, but the real problem is their lack of collaboration and sometimes even understanding when having to do the simplest task.
Every time you need something from Dealeron you have to repeat yourself several times and reach out to so many people from different departments. We are at our finish line with Dealeron, we wish we could have canceled sooner but we have spent so much time and money and unfortunately lost an excellent offer from our previous provider. I am appalled at how incapable Dealeron is and how abysmal their service is.
Alex Johnston
Dec 17, 2020
Eastan Croson
Jun 23, 2019
If I could give zero stars I would. I never write reviews but this experience has been so awful that I feel the need to warn others. Their incompetence is truly astounding. This company could not build a functional website if their lives depended on it. The business I work for has only had a website with DealerOn for two months and I can't even count the amount of time I have had to call to support in order to get the site operating properly. Right now DealerOn can't even figure out how to get leads into our CRM. DO NOT use this company for your website. It has been a total nightmare.
Trinity Moore
Mar 22, 2019
I partner with Kevin Beele from DealerOn to support Warsaw CDJR. Although I work for another vendor, Kevin is quick to respond and always helpful! He puts the dealer first and makes it easy for us to make a great team regardless of working for separate companies. I appreciate his willingness to help at a moments notice!
Bbb Jjj
Feb 03, 2019
TRULY A group of incompetent idiots. NOT the first time I have sent them an email for a banner ad on a dealer website where wording was incorrectly spelled. WHY would I EVER buy anything from a dealer that contracted out to these buffoons. NEVER got a response. On a prior occasion, I eventually sent an email to the dealer GM. His response (nastily)--Was I more interested in correcting spelling or to buy a car. I won't be buying ANYTHING from a place like that.
Alexander Mann
Feb 26, 2018
My experience comes from working at DealerOn for more than a year and a half. Great coworkers, abundance of great clients, and a nice pool table. Piss poor company values. Doesn't treat employees fairly, and the CEO is constantly drugged up. It's interesting to watch executive staff trying to manhandle the CEO away from female employees whilst he's stating how little action he's been getting at home. DealerOn is a medium sized company with identity issues of a startup mentality.
Development keeps breaking features and burries issues so far into the code they don't know how to fix them. Overall, solid sites, solid staff that knows what they're doing, and a remarkable team with great personality. Just don't ask for any new features, the "I sent it to development" pretty much means never going to happen. :P
Development keeps breaking features and burries issues so far into the code they don't know how to fix them. Overall, solid sites, solid staff that knows what they're doing, and a remarkable team with great personality. Just don't ask for any new features, the "I sent it to development" pretty much means never going to happen. :P
Taylor'S. Auto Max
Jun 27, 2017
Fantastic sales, production and account management team! DealerOn follows through on their promises and stands firmly behind their word. They are an extremely easy company to work with and have made the task of converting multiple dealership websites nearly seamless! Upon launch, our first franchise website was gaining ranking on Google search within a week! We are very excited to complete the rest of our sites and launch at the end of May 2017.
Lauren Wenger
Nov 28, 2016
The work DealerOn has completed for us has been unacceptable and lazy. I wish I could limit their access to our website. I am often angered by the 'quality' of work completed by staff at DealerOn. We tried to keep our complaints B2B and resolve our issues with DO instead of immediately writing a negative review - for over a year we have been trying to resolve our complaints in private. However, the executive staff at DealerOn finally got involved and basically told us that they do not care about our website or your business.
So now I want to pass on to you, their incompetance as a SEO expert and website producer and their customer service which just tells you what you want to hear but then has limited follow through. To be honest and to be fair, we could be an anomaly. They could be wonderful and we are the outlier. However, as far as I am concerned, this is a consistent issue dating back to the development of our website and DealerOn has become a pain point in my day to day, creating more work for me on a daily basis. Thus, I am writing to you so that you know what you are getting yourself into, fellow car dealership website person.
The sales person pitched a website heaven. Unfortunately, there were a slew of things that this business could not support, including SEO expertise, a flexible platform and a dedicated staff to our site. Because of DealerOn's inadequacies, we hired multiple outside sources to support our SEO. We spend hours each week checking in on the newest changes DO did that negatively impact our site.
After we went live, the performance of our website was cut in half - I have data to back this up. I am not exaggerating. This was mainly due to the lack of any work done on the backend to optimize our site for the intention of quality SEO. To be fair, our site was hacked around the same time, so it may not be fully due to DealerOn. However, the staff is barely able to complete tasks at the most basic level, constantly redefining my perception of the 'bare minimum' mentality.
For example, zero meta data, title tags, and alt text were setup when we went live. 10 years we had a strong online performance and then nothing. I only learned about this poor setup after our previous website provider kindly informed us that our SEO was terrible. Because of this business' inadequacies, I have spent the last few months learning more about SEO implementation then anyone at Dealeron seems to be able to follow through on.
They create new pages for our site and still, to this day, don't even think to add the meta data and title tags to the page. How can a business claim to be an SEO expert and not even add the title tag to the page?! But alas, they did not do any of this work so we setup all of our title tags, alt text and meta data. And to throw salt into the wound, it was all for nothing because they go in and delete the title tags/meta data (it was an oversight. but, come on).
Or they push out a platform changes that made our inventory invisible (ie: not indexed) online. For 2 weeks our inventory pages did not index during our busy season. Then we had more weeks to deal with the fall out there. The gains we made since the original SEO debacle plummeted less than 6 months after our initial go live. Whenever we raise an issue, we are met with excuses or even blamed for it. Literally, I have email proof of this type of dialogue: none of this is an exaggeration.
The front line customer service reps are helpful but can only do so much and are definitely not SEO experts. I have countless examples of their inadequacies. I highly recommend any other website platform over this business. Your website provider should not be creating more work for you and your website. Otherwise, what are you paying them to do? Don't make the same mistake we made by choosing DealerOn as an SEO expert. Only choose them if you just need a platform for your inventory and are ok with a template approach to your website.
So now I want to pass on to you, their incompetance as a SEO expert and website producer and their customer service which just tells you what you want to hear but then has limited follow through. To be honest and to be fair, we could be an anomaly. They could be wonderful and we are the outlier. However, as far as I am concerned, this is a consistent issue dating back to the development of our website and DealerOn has become a pain point in my day to day, creating more work for me on a daily basis. Thus, I am writing to you so that you know what you are getting yourself into, fellow car dealership website person.
The sales person pitched a website heaven. Unfortunately, there were a slew of things that this business could not support, including SEO expertise, a flexible platform and a dedicated staff to our site. Because of DealerOn's inadequacies, we hired multiple outside sources to support our SEO. We spend hours each week checking in on the newest changes DO did that negatively impact our site.
After we went live, the performance of our website was cut in half - I have data to back this up. I am not exaggerating. This was mainly due to the lack of any work done on the backend to optimize our site for the intention of quality SEO. To be fair, our site was hacked around the same time, so it may not be fully due to DealerOn. However, the staff is barely able to complete tasks at the most basic level, constantly redefining my perception of the 'bare minimum' mentality.
For example, zero meta data, title tags, and alt text were setup when we went live. 10 years we had a strong online performance and then nothing. I only learned about this poor setup after our previous website provider kindly informed us that our SEO was terrible. Because of this business' inadequacies, I have spent the last few months learning more about SEO implementation then anyone at Dealeron seems to be able to follow through on.
They create new pages for our site and still, to this day, don't even think to add the meta data and title tags to the page. How can a business claim to be an SEO expert and not even add the title tag to the page?! But alas, they did not do any of this work so we setup all of our title tags, alt text and meta data. And to throw salt into the wound, it was all for nothing because they go in and delete the title tags/meta data (it was an oversight. but, come on).
Or they push out a platform changes that made our inventory invisible (ie: not indexed) online. For 2 weeks our inventory pages did not index during our busy season. Then we had more weeks to deal with the fall out there. The gains we made since the original SEO debacle plummeted less than 6 months after our initial go live. Whenever we raise an issue, we are met with excuses or even blamed for it. Literally, I have email proof of this type of dialogue: none of this is an exaggeration.
The front line customer service reps are helpful but can only do so much and are definitely not SEO experts. I have countless examples of their inadequacies. I highly recommend any other website platform over this business. Your website provider should not be creating more work for you and your website. Otherwise, what are you paying them to do? Don't make the same mistake we made by choosing DealerOn as an SEO expert. Only choose them if you just need a platform for your inventory and are ok with a template approach to your website.
