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The Gross Automotive Group has been serving Central Wisconsin's automotive needs since 1956. Our goal at Gross Automotive is to always give our customers great pricing, award-winning service, and a relaxed buying atmosphere. There are no gimmicks or games here. Just straight forward pricing. As we are known for being the "HOME OF THE NO HASSLE PRICE".

We have received multiple awards from our manufacturers for sales performance and customer satisfaction. We want you to enjoy and feel good about your service, body shop, or sales process that you become a customer for life.
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We appreciate you taking the time today to visit our web site. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing. At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability.
At Gross Auto Group, we promise to provide the best car buying experience! We can help you find the car of your dreams. Serving Marshfield and surround areas including Wausau, Wisconsin Rapids, and Stevens Point, our team of friendly staff is excited to help you. Once you have found the car for you, we can help you schedule a test drive.
New vehicle pricing includes all offers and incentives for which everyone qualifies. Tax, Title and Tags not included in vehicle prices shown and must be paid by the purchaser. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep.
The Gross Auto Group finance department is focused on ensuring your experience with our dealership exceeds your highest expectations. Our friendly finance managers work with people from all over including Neillsville, Marshfield, and Wisconsin Rapids to ensure our customers get the right finance program at the most competitive rates.
Reviews (17)
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Bri Mitchells
Jun 03, 2022
These people really take care of their customers and they always make sure my maintenance is up to date!
Jeff Stevens
May 23, 2022
Despite miscommunications with names, I was greeted and served quickly and pleasantly. We didn't expect to attempt to close the deal on the same day, but the young lady in finance felt it was very possible. It was decided to certify the vehicle for warranty purposes which delayed the closing to the next day. This was completely satisfactory, and EVERY person involved with this sale was great. Even the detailer came up and spoke to us. Another great Hometown Dealer experience!
Rosa Hargrove
May 09, 2022
Roger was very nice. We appreciate his sense of humor with us. He did a great job. I love my truck
Lance S.
May 05, 2022
With the crazy times we live in, Kevin at Gross did well to keep me as up-to-date on the truck build as he was able and allowed by GM. I was happy with how things went and the knowledge he had on the many different truck options we looked at. I will definitely give Kevin and Gross another shot, when making future truck purchases.
Nancy Guzman
Apr 26, 2022
The customer service is great communication could be worked on a little but other than that everything went well.
Kevin Engevold
Mar 16, 2022
Excellent service provided. People there are very friendly and knowledgeable. Customer for life!
Michelle Cook
Jan 29, 2022
My only concern was the courtesy car that they sent me home with. A very old astro van that is on it's last legs and not very safe for the extreme cold we have been getting. But they did a good job on my car, and I'm very glad to have it back.
Julie Hill
Jan 15, 2022
The staff is always friendly and listens if you have vehicle issues. Everyone is great right from sales to service and paying your bill.
Ben Johnson
Nov 02, 2021
Ben Wilson from Gross Motors Neillsville was very helpful when I was looking for a new truck. He didn't have what I was looking for on the lot, but he worked diligently to find what I wanted. 100% would buy from Ben and the team at Gross Auto Group again!
Ashley Friemoth
Nov 02, 2021
Ben helped my husband and I pick out the best vehicle for our family. He listened to what we were looking for and what we were needing in a vehicle. He did an awesome job!
Karja Keller
Oct 31, 2021
Shout out to Ben for an awesome experience at Gross Motors. He was very knowledgeable about the vehicle we test drove and purchased. He was very receptive and knew when we needed a few minutes to discuss things and was not pushy at all. We drove out of our way and will definitely use Gross Motors in the future! Thank you Ben and Courtney for making our purchase so seamless!
Lisa Hinker
Oct 23, 2021
Shout out to Jim Ingold for going above and beyond with communicating and coordinating services that ended up being needed on my vehicle. Always great customer service from Jim whenever scheduling appointments. Thanks for having such amazing employees!
Holly Hatlestad
Sep 27, 2021
Chris Matijevic is a great resource at gross motors. He is knowledgeable when it comes to questions on vehicles and helps simplify questions in a way of understanding them on a personal level not just a business level. He is very kind-hearted and personable. He helps you in a way of person to person not businessman looking to score a deal off of you.

He truly shows you everything about a car and goes through every detail to make sure it's what you're looking for in features, interior, exterior, color and style. Chris Matijevic makes it a fun experience when buying a vehicle!
Julie Simek
Sep 21, 2021
The employees at Gross Motors have always treated us like family. From the service department to the sales people, they are all professional, informative and friendly. Ben Wilson helped us with our recent Tahoe purchase and went above and beyond to make sure we were happy with our new vehicle. He suggested a diesel Tahoe and it was the best decision we could have made. We are lucky to have such a great dealership in our community.
Laikyn Johnson
Sep 14, 2021
Bought my first car through Gross motors and received excellent service. Ben helped find what I wanted and walked me through everything. I needed a service done and they were able to squeeze me in. Great place and great people
Diane Kren
Sep 12, 2021
Had an outstanding salesman (Ben), he went through the vehicles many different functions and help me set everything up how I wanted it. Great customer service in the Gross CDJR Service Russ & Al are very knowledgeable and have years of experience.
Teresa Somers
Apr 17, 2020
After searching on the internet for a couple of months, we came across this used, yet lovingly maintained GEM of a Ford Explorer. The pictures we saw on-line were great, but upon visiting the dealership, the vehicle turned out better than perfect! The assistance we received from Roger and Marcy was friendly, helpful and to dovetail what others have said about being treated like family, they went above and beyond! Thank you, thank you thank you!